WEDNESDAY 7 March 2007

12:00 – 19:00  Registration Desk Open
14:00 – 16:00  Het Muziektheater:  The Muziektheater opened in 1986, and since then has attracted crowds from the Netherlands and beyond.  This stunning building houses De Nederlandse Opera and Het Nationale Ballet.  Gastprogrammering brings in guest performers from around the world. This tour will take you behind the scenes of the theatre and the costume department of De Nederlandse Opera.  The bus for this tour leaves at 13:30 from the Hotel Okura Lobby, and the tour costs €10.
14:30 – 15:30  Amsterdam Arena:  Home to Ajax, and many fantastic events, this one-hour tour will show you all the technical wonders of this brilliant venue.  The bus for this tour leaves at 14:00 from the Hotel Okura lobby, and the tour costs €10.
16:45 – 17:00  First Timer’s Session
17:00 – 19:00  Welcome Reception in  the Exhibition Hall
18:00              Carolien Gehrels, Alderman of Culture for the City of
Amsterdam welcomes ETT 2007.

THURSDAY 8 March 2007

09:00 – 18:00  Registration Desk Open
09:30 – 18:00  Exhibition Open
09:50 – 10:00  Welcome from the ETT Chair, Martin Wyatt
10:00 – 11:15  EUROPEAN OVERVIEW
A return of this very popular session.  Moderated by Christopher Goodhart, a panel of industry leaders will give a brief summary of the markets within each of their regions throughout Europe.
11:15 – 11:45   Coffee Break
Presented by Creemers vs Creemers.
This team of brothers has a long track record of presenting at conferences.  Rob Creemers is a professional trendwatcher and speaker whose speciality is looking at future technological trends, and interpreting how these technologies will impact both our living and working lives.  His brother, Marcel Creemers, is a professor and works for the Department of Information Systems, Marketing, and Logistics, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam.  Rob presents his vision in highly engaging, interactive, multimedia, to individual businesses, internal groups, and trade organizations, helping participants to viscerally understand and appreciate how technology has brought us to where we are today, and where it’s likely to lead us tomorrow.  Marcel will then address the imperfections in the art and entertainment industry and discuss possible solutions with IT applications. He will be looking at finding the answers to questions such as: How do we find potential customers for our products? When is their ‘moment of value’? How can we support their decision making? What has been the influence of recent internet activity such as Wikipedia, Youtube, Myspace, Secondlife, etc., on the art and entertainment industry?  This session is known to provoke much discussion and debate amongst Delegates.
13:15 – 14:30  Lunch in the Exhibition Hall
14:00 – 14:30  ETT Forum:  Blackbaud Europe Ltd
Presented by David Dixon of DixonRaines UK
Ticketing organisations understand that their audiences are a crucial source of income through ticket sales, but how many regard their audience as an asset base?  David Dixon will discuss how investment in Customer Relationship Management (CRM) and in fundraising from audiences can increase the value of this asset and increase long-term net income.  David will also give case studies.
15:00 – 15:30  ETT Forum:  CTS Eventim
15:30 – 16:00  Coffee Break
15:30 – 16:00  ETT Forum:
  SecureTicket UK Ltd
16:00 – 17:00  FULL HOUSE: Turning Data into Audiences
Presented by Roger Tomlinson of ACT Consulting Services

Mr Tomlinson will be presenting a vibrant and fascinating session which will concentrate on valuing the Box Office and efficiently using the data from ticketing, whilst also featuring two case studies looking at new steps towards integrating websites into ticketing systems.  Roger is a well-respected ticketing consultant based in the UK. The case studies will be presented by Teun Gautier of Concertgebouw and Kristien Gerets of De Singel.
19:30 – 24:00  Gala Party: KAPITEIN KOK
A brilliant evening is planned aboard this sumptuous Paddle Wheel Steamer. This beautiful boat was built in 1911 and decorated to a hgh standard in the plush styles of the ‘roaring twenties’.  Everyone will arrive at the boat by 20:00, where we’ll have an hour long drinks reception with canapes, followed by a stunning buffet prepared by the chefs on board.  The ticket price is €65 per person (plus VAT), which includes transfers to and from the Kapitein Kok, all drinks for four hours (beer, wine, spirits and soft drinks included!), a lovely meal, as well as entertainment.  The Kapitein Kok will take us all on a 2 hour journey around Amsterdam’s harbour, redocking at 22:30 for anyone who may wish to retire early.  The party itself, though, will continue until midnight, when the last coach will return to the hotel. Coaches depart from the Hotel Okura from 19:30 until 19:45. There will be coaches returning to the hotel from the pier from 22:30 until 24:00.
Drinks sponsored by Weldon, Williams & Lick

FRIDAY 9 March 2007

09:00 – 16:00  Registration Desk Open
09:30 – 16:00  Exhibition Open
09:30 – 10:00  ETT Annual General Meeting
10:00 – 11:30  TEAM MANAGEMENT:
Presented by Vanessa Urch Druskat, Ph.D.
Ms Druskat is the author of over thirty published articles and was the lead editor for the book Linking Emotional Intelligence and Performance at Work, published in 2006.  Her research on group emotional intelligence (with S. Wolff) was selected for inclusion in the Harvard Business Review list of breakthrough ideas in 2001. Her paper on leading self-managing work teams (with J. Wheeler) was recently selected as a finalist for the best paper of the year award from the Academy of Management Journal.  In addition to her research, writing and teaching, Vanessa presents and consults on the topics of leadership, work team effectiveness and emotional intelligence to a wide array of organisations ranging from Fortune 100 companies to the leadership teams of schools.  Vanessa is Associate Professor of Organizational Behaviour at the University of New Hampshire’s Whittemore School of Business and Economics, and is currently on leave at Corvinus University, International Studies Center, Budapest, Hungary.
11:00 – 11:30  ETT Forum: TicketTeam
11:30 – 12:00  ETT Forum: GlobalCollect
11:30 – 12:00  Coffee Break
12:00 – 13:00
           Presented by Maarten Dolf Desertine of
NXP Semiconductors, Identification: Founded by Philips. 

One of the fastest growing areas of technology, RFID can be used in may applications.  This session will look at how to get the best use from this technology, while still keeping your, and your customer’s, data secure.  Further speaker details to follow.
13:00 – 14:30  Lunch in the Exhibition Hall
14:30 – 15:30  TICKET EXCHANGE
Presented by Joe Cohen of SeatWave
Sue Uings of Cameron Mackintosh Ltd
A representative from CTS Eventim
What are the options in this fast changing market, which includes both the secondary market as well as unwanted tickets in the current climate where venues sell on a no return, no exchange, basis?  What is the differentiation between clients who genuinely wish to exchange tickets and those individuals who purposefully buy more tickets than they need in order to resell them for profit on sites such as E-bay?  Is the latter touting, or simply common sense? Can and should these armchair traders be regulated in any way?  This session will feature 3 speakers representing the points of view of the Venue, the Event, and the Web.
15:30 – 16:00  Coffee Break
16:00 – 17:15
  CLOSING PLENARY – Featuring Professor Dr Cor Molenaar
Professor Dr Molenaar is a best selling author and well renowned speaker who has earned an excellent reputation throughout Europe for the development and mplementation of his internet based CRM strategies.  Cor founded Ogilvy and Mather Dataconsulting, and was instrumental in creating the Flying Dutchman air miles campaign for KLM airlines.  This session will perfectly summarise the two-day conference.